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I was not really affected by Covid, I was affected by the digital revolution — said almost all small business owners

We have been reaching out to a lot of small business during these challenging times. From our conversations with them, we understand that small business owners are affected because of the physical lockdown that was affected and hence lesser or no reach to their consumer base at all. Take for instance a bubble tea store that was on lockdown for the last 5 months, you can imagine that inventory, rent, salary, and other overheads are still eating away from a cost standpoint but they don’t have the means to produce bubble tea orders and to sell them physically in their store. Essentially, they are closed off from generating any form of revenue. So they decide to let their staff go or put their salary on hold until they open up again. And when they open up again, the cash flow is no longer there to support the operations of the business so they have to bootstrap in the next 6–12 months. What if something happened again, something unpredicted and they have to close the store again? …


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How to market your Shopify store & products better than anyone else in just 3 steps

Are you a Shopify store owner and need help in getting your product seen and “out there”? What do you do? You go on to google and you search how to market or increase the sales of my Shopify products and what do you get? Well, I am sick and tired of hearing and reading blogs like “20 effective ways promote to promote your Shopify products….”, “107 of the best ways to promote your Shopify store….” because these strategies are not targeted and the folks who are dishing out such blogs are just giving you strategies that are not only “ a shot in the dark” but a strategy for a business to fail. If you don’t know your business, your product and how to reach your target audience in the easiest and most efficient way, then you best take a look at your business strategy again. Anyone can type out 1000 digital strategies and ways to reach consumers, but you have to understand these are strategies that are push strategies. The people who are writing those strategies obviously want you to feel that you are insecure and that you are missing something. Well, newsflash, you are the owner of your business, you know your business than anyone and you don’t need to feel insecure that you have to do a 107 or 20 different things just to tick the box and make you self feel secure. …


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How marketibble brought a Self Published Amazon Book from 100,000 in rankings to the Top 100 in 4 weeks

In our last blog, we mentioned how essential it is to have a product that is developed based on actual research and testing. When a product is developed based on testing and evaluation, we can get a deeper understanding of its positioning, the segment that is right to market to and the value proposition it can offer to its audience to successfully close a conversion.

We would like to share an actual case study of working with a self published children’s book author and her journey from not being seen on Amazon to becoming visible and having consistent conversions every week. …


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Recently, the tourism industry has taken a huge hit from COVID with travel restrictions and the lockdown in various cities and states. With that said, we have seen hotels in North America not only shut down temporarily or in some cases permanently, but also succumb to the perception that there is little or no demand for travel and that revenues will never be the same as last year. Well, let us say this, that mindset above is totally erroneous. If you own a hotel or a tourism destination company, you should know that the lead time for booking has changed but the demand has always been there and there is a captive audience for you to market to. If your brands and corporate companies cannot give you the answer to the lead time and the segments and the demand generation segments, that is when you have to admit that you are in a rut and will not come out from it unless you choose to and to open your eyes. Explain to me and the other hotels that we have worked with that have not only stayed open but generate profitable earnings despite the COVID news and the lockdown in various cities. This is because these hotels know where the demand is, where to market, how to market and how to price, and the lead time to conversion. I’m sure as an owner of the hotel or a management company of the hotel properties, your brands and corporate companies are ripping you off and giving you excuses because they have no idea what they are doing. …


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Amazon Sellers, Here is how to rejig your product sales on Amazon

Recently, we have been contracting recently with alot of Amazon sellers who are entrepreneurs, distributors, resellers and small businesses.

Market Research Findings

In our beginning days, when we first decided to craft our digital marketing strategy and services for Amazon sellers we first started by looking at marketing trends and then we conducted market research on our potential B2B audience. We recruited an online panel of Amazon sellers of about 300 respondents across Canada and USA. We asked them a series of about 15 questions and started splicing the data and analyzing it.

We had deep insights to the various segments of Amazon sellers i.e. what product and categories they sell in, their pricing strategy, their promotion strategy, their hero SKUs, their positioning, the demographic they after and their messaging strategy. Right off the bat, we realized that the Amazon sellers had something in common, they used the templated strategy and followed the bullet points that Amazon recommends on their site. There is nothing wrong in that and it is certainly useful to cross check your page and brand/product setup against Amazon’s recommendation so as to complement the algorithm and to be optimized for sales. Secondly, we also realized that 90% of the sellers were using Amazon advertising to reach out to their target audience on Amazon. This is also a fine strategy as people do search on Amazon and use the engine as a substitute for Google. So it would make sense to feature your product against competitive products or to buy keywords to emerge as one of the visible products for your target audience. Then, we had an interesting finding in our data around pricing, it seems the way pricing was done for the product SKUs was varied. Some used competitive data from Amazon, some guessed and altered the pricing every month or so, some used a cost of goods profit calculation to validate the price of their products and some used the recommended price from Amazon. …


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If you have a “Sucky Product” but excellent search engine optimization, don’t expect good results!

Earlier in June this year, I was asked to help my Silicon Valley friend on her Amazon book sales. Her kindle and paperback book was launched earlier in January and she had no sales from March onwards except interest to download the book when it was promoted for free on KDP Amazon. Her market share was really low. Her book’s ranking was abysmal and the book was not even “searchable” on Amazon ‘s search engine. I asked her what sort of marketing efforts she had put behind it — she said she did some free online advertising, social media marketing, content marketing. …


Who runs the world? Data.

The best way to illustrate why Data is king and why data runs the world is to tell it through a story. For decades, marketers used to conduct marketing campaigns using “data”. Data came in the form of qualitative and quantitative data. Data came in the form of demographic and psychographic data. Data came from numerous sources like consumer focus groups, data from research companies, financial data, and 3rd party data. Data can be classified into primary data and secondary data.

“Confidence is good but data is better. The choice is yours. You can either hire a team of data scientists, creative agencies, media agencies, marketing directors, and managers or you can buy our affordable services monthly.”

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Experts @ marketibble

data science marketeers who can deliver guaranteed ROI

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